There are moments in a company’s journey that redefine its trajectory and set the tone for the future. The release of Glenvill’s Greenfields product range stands as one of these defining milestones. A bold leap that ushers in a new era for our team, our clients and the communities we help shape.
For decades, Glenvill has been synonymous with forward-thinking design and a relentless pursuit of innovation. The Greenfields launch is not just another product. It’s a symbol of our evolution as a business. By expanding into Melbourne’s most dynamic growth corridors, we’re reaching new families and helping to shape the character of emerging communities. This expansion is a testament to our commitment to meeting the needs of modern homeowners and responding to the ever-changing landscape of the city.
Glenvill’s Group R&D Manager, Georgia Dean reflects on this pivotal moment:
“This range is an exciting starting point for our Greenfield journey and will quickly expand as the market tells us what it wants and we begin to showcase how we want to represent in this space.”
Our Greenfields range is designed to offer more choice and flexibility than other builders, ensuring that every family can find a home that fits their lifestyle and aspirations. As Melbourne’s boundaries stretch and new neighbourhoods flourish, Glenvill is there at the forefront, providing thoughtfully crafted homes that reflect both the individuality of our clients and the unique requirements of each estate.
Recognising the diverse needs of the Greenfields demographic, we sought to streamline our approach for both our in-house teams and the families we serve.
“We identified that we would need quite a bit of product to meet the requirements of the Greenfields demographic, which led us to explore the most economical way to set this up for our in-house teams and for the public to digest. After a lot of discussion, we arrived at one house type with a family of size options, retaining the site width and the key design principles of that design.”
– Georgia Dean
This thoughtful strategy ensures clarity, consistency and adaptability, contributing to homes that are practical, attractive and versatile.
The journey to bring Greenfields to life has been a showcase of what’s possible when talented people unite around a shared vision. Every detail, from the initial sketches to the final floorplans, is the result of seamless collaboration between our product development and sales teams. These teams have worked side by side, ensuring that each home is not only architecturally striking but also practical and compliant with the highest standards.
“Some of our facades were developed off our already popular KDRB range and modified to suit developer requirements such as the addition of eaves, multiple materials and setbacks. We have additional facades that are playful and explore some of re-emerging styles like mid-century and palm springs in a very Glenvill way.”
– Georgia Dean
Greenfields is more than a collection of homes. It’s a testament to Glenvill’s ongoing pursuit of excellence and our drive to set new standards in the industry. Each design is a thoughtful response to the evolving needs of families, the demands of contemporary living and the desire for homes that are as individual as their owners.
This milestone is a celebration of the hard work, creativity and passion of every team member who contributed to the Greenfields vision. Together, we are not just building houses. We are building communities and establishing a legacy of innovation that will inspire for generations to come.
